Restaurant chain throws virtual Comic-Con afterparty to boost engagement
Spotted: For the second consecutive year, San Diego Comic-Con had to take place virtually due to COVID-19. With such digitalisation, brands looked for ways to expand their platforms and engage with pop culture obsessives. Californian fast-food chain Jack in the Box was particularly successful, with a total of 5,560 members on Discord during the first 24 hours of …
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