SML reinterprets ginseng cultivation structure as retail store, seoul

an exhibition-like retail space for punggi   In Seoul, SML translates the traditional structure used to cultivate ginseng into a contemporary interior feature for the exhibition, promotion store, and sales center for Korean brand Punggi. The minimal, all-white space pays homage to the history of the plant, reimagining the traditional ‘Sampoeojang’ module with modern timber …


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