We need to design for human behaviour to get rid of single-use plastics

Packaging designs aimed at boosting recycling rates and reducing the prevalence of single-use plastics are destined to fail unless they help to change people’s behaviour, writes Matt Millington. No one is particularly happy when they find out there’s plastic waste on Mount Everest, or in the deep oceans, or in human blood. It’s not controversial …


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The post We need to design for human behaviour to get rid of single-use plastics appeared first on Zarkon Group Real Estate Builders & Developers.


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